Ideas for a moreuseful data future.

Research, engineering perspectives, product thinking, and practical applications from the team building the Synthetic Data Vault.

Enterprise relational data is becoming a new
medium for generative AI.
We cover the ideas, and systems shaping what comes next.

What must synthetic data,be able to do?

Explore seven critical capabilities that go beyond statistical realism, from business rules to edge cases.

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Diagram showing statistical fidelity, relational integrity, business rules, edge cases and controlled scenarios all feeding into AI-generated synthetic data.

Put synthetic datato work.

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  1. 1

    Boosting Fraud-Detection Accuracy with Synthetic Data

    Using a model from the Synthetic Data Vault (SDV), a UCLA team has shown that credit card fraud-detection can be dramatically improved by generating synthetic case data consistent with past examples of fraud. They show that they can reduce the false negatives by a factor of 20x.

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  2. 2

    Synthesizers are data diversification engines – embrace them!

    Synthesizers can create diverse data that is also high quality. Check out how these two vital traits inform each other and drive great business outcomes.

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  3. 3

    ML Model Development using Synthetic Data Clones

    What happens when you train a machine learning model on synthetic data instead of real data? Let's experiment to find out.

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Curated series · 3 parts

Differential privacyfor synthetic data.

Go from the foundations of synthesizer disclosure to empirical verification and enterprise deployment.

Explore the series
  1. Part 1

    Differential Privacy for Synthetic Data (Part I): Synthesizer Disclosure

    Synthesizers are game-changers for data disclosure and differential privacy. Use them to create unlimited, differentially private synthetic data.

  2. Part 2

    Differential Privacy for Synthetic Data (Part II): Trust-but-Verify

    You can trust that your software is applying differential privacy, but can you verify it for yourself? Use our framework to measure privacy for any synthesizer.

  3. Part 3

    7 signs a synthetic data software violates privacy

    Are you evaluating synthetic data vendors? Look out for these signs that their software might be violating privacy.

From the teambuilding SDV.

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How do you know synthetic data isuseful?

Explore the methods behind measuring statistical fidelity, downstream utility, and privacy.

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Research paper on evaluation — Beyond visual similarity: evaluating the quality of synthetic data. Frameworks and metrics for understanding where generated data performs, and where it does not.

Latest stories

  • Applications

    Critical capabilities for AI-generated synthetic test data

    AI coding assistants have made the shift-left testing urgent. Synthetic data can help, but only if it captures far more than statistical realism.

  • Product

    SDV 2.0 : Generative relational models for enterprise relational data

    SDV 2.0 turns any enterprise database into a Generative Relational Model, a reusable AI asset trained on your own proprietary data.

  • Applications

    Enterprise AI should train where enterprise data lives

    Should enterprises access AI through an API which involves sending those labs their proprietary data? Or should they access AI by installing open source models on-premises and further training them on enterprise-specific data?

  • Applications

    How to generate synthetic survey responses for market research

    Trained AI models do what LLMs cannot: Generate survey responses with the statistical variety and demographic accuracy your analysis depends on.

  • Applications

    Why synthetic data is not the same as data masking with ETL

    Synthetic data does what ETL pipelines cannot: Create unlimited test data with low infrastructure, storage, and system complexity.

  • ML Model Development using Synthetic Data Clones

    What happens when you train a machine learning model on synthetic data instead of real data? Let's experiment to find out.

  • Product

    Why are comparisons to SDV Community misleading for enterprise evaluation?

    Many vendors compare against SDV Community to signal enterprise readiness—but those comparisons often hide critical gaps. In real enterprise environments, these shortcuts break down. Here’s how to evaluate solutions the right way.

  • Product

    How DataCebo Supports Enterprises: Fast, Safe, and Effective

    See how DataCebo enables enterprises to create generative AI models without needing to access their data. With fast debugging, seamless integration, and robust testing, it makes scalable adoption possible.

The most useful ideas in synthetic data,delivered occasionally.

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